Q. Porter (2001) suggests that the Internet will increase rather than decrease the importance of strategic management in the future. Critically assess this viewpoint.

Porter (2001) summarises the relative advantages of the meshing and how these ar worthless without a strategical approach in his hold. He uses his own fin forces psychoanalysis to analyse the underlying forces of competition and states that this analysis is slake infallible to illuminate areas of potential profitability for any federation or in any industry. He suggests that using his pass judgment orbit analysis should be the hindquarters for exploration into areas in which the Internet can provide an advantage. Strategy has clusters as is suggested in diagram virtuoso (adapted from Chaffey 2002:163). Chaffey uses Johnson and Scholes (1999) differing layers of strategy to compose this diagram. He places e-business strategy as backup corporate strategy objectives and functional merchandise and supply string management strategies. The positioning of e-business strategy as central in the diagram supports Porters (2001) comment that the Internet really makes strategy much essential than ever. Johnson and Scholes (1999:1) provide an explanation integrated strategy is implicated with the overall purpose and scope of the fundamental law to meet the expectations of owners or major stakeholders and add value to the distinguishable parts. strategic management is the process of making and implementing strategic decisions Beckinsale (2003). Porter (2001) suggests that in state to utilise the Internet in effect organisations must go through how to integrate its application into their active strategy.

However, Tapscott (2001) argues that there is a original transformation in the basis for competitive s trategy, collect to the networking capabili! ties of the Internet. Hagel and Brown (2001:106) in their article Your next IT strategy discuss the conventional IT architecture used by organisations which consisted of internal information systems which are built for the company and imply in house IT specialists to note them running. Sources of competitive advantage in the banking industry for example, have in the past consisted... If you want to receive a full essay, order it on our website: BestEssayCheap.com

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