Nordstrom's Success

Nordstrom: How to Succeed by Selling One Shoe pose the flake of retailer that Nordstroms is classified as. Describe the characteristics it shargons with different retailers of this type. Nordstrom is an upmarket plane section store cosmic string in the United States. Nordstrom was initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in close to locations, mob furnishings. Nordstrom has grown from a regional department store to a national chain by open up store rather than by acquisition of new(prenominal) retailers. The upscale retailer Nordstrom has been famous for lord client service for everyplace 100 years. Robert Spector, coauthor of The Nordstrom Way, says his popular story is of a woman with one leg who jestingly bet a Nordstrom sales representative that he wouldnt sell her just one shoe. He was to a greater extent than quick-witted to split up the pair, t hough, to her surprise, and Nordstrom gained a life-long customer in the process. Who knows how many an(prenominal) time she have told that story? This attractive of word-of-mouth advancement means that Nordstrom spends much less on traditional advertizing than its competitors do. The stories that are told by satisfied customers are much more persuasive than an ad in the sunlight paper.

Nordstrom is classified as an Upscale Department Store Chain. Nordstrom shares many characteristic with other retailers such as their open-handed replace policy, superior customer service, the increase quality. Nordstrom is also k nown for their generous exchange policy yet! though they do not carry the item in the store they are volition to the customer a refund. Nordstrom may lose money on the returns, but maintain a consumer relationship with their consumers is top priority. Nordstrom shares the analogous characteristics as Macy, JC Penneys, Sear, Kohls and Dillards who also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some location they all sells home furnishings....If you want to get a full essay, order it on our website: BestEssayCheap.com

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