CONSUMER PERCEPTION OF ELECTRONICCOMMERCE Adéle Martins am@adam.rau.ac.za division of reckon device Science, Rand Afrikaans University, second Africa Nico Martins nicellen@iafrica.com Industrial Psychology Department, UNISA, Pretoria, federation Africa Martin S. Olivier molivier@rkw.rau.ac.za Department of Computer Science, Rand Afrikaans University, South Africa Abstract Consumers concerns nearly conducting electronic business transactions and the risks involved have a vital impact on the transition of electronic business. This topic deals mainly with consumers ordainness to conduct Electronic-commerce and their knowledge of the certificate measures utilize in online transactions. In an inferential survey Human Resource (HR) and entropy technology (IT) consumers perceptions of buying products and services and giving credit card breeding over the net profit were compared. The results allow adept to conclude that consumers mainly do not conceive the aegis of E lectronic-commerce. It was withal set in motion that IT respondents have a better knowledge of security measures used during online transactions than HR respondents, plainly are still not world-shakingly more willing to conduct Electronic-commerce.
The conclusion wasted that it is not so very much the lack of knowledge of security measures that has an impact on consumers perceptions, but rather the issue of trust that needs to be addressed. Keywords: Electronic-commerce, consumer/ node perception, trust, credit card computation Review Categories: D.4.6, K.4.1, K.4.4, K.6.5 A Martins, N Martins and MS Olivier, Consumer Perception of Electronic-commerce, South African Computer ! Journal, 27, 27-33, 2001 fount: http://mo.co.za 1 1. Introduction The Internet provides consumers with new means of obtaining serviceable information and comprises all trade and sales of products and services. Electronic-commerce is currently attracting a great deal of interest. non only is it growing rapidly, but also has a significant impact on the...If you want to thump a to the full essay, order it on our website: BestEssayCheap.com
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