Boston Lyric Opera Essay

1. BLO’s eight customer objectives The first objective is to gain generous contributions. The amount per donator, ration between new donators and new contacts (collection rate) and the total amount of the donators and contributions are ways to measure how this aspect is doing. Incentives for the staff should also be incorporated into these objectives, especially ones that steer the process towards multi-year support programs. To measure the board involvement and recruitment, it is important that the reputation of the new board member is blameless and since operating in Boston, a local person with strong ties to the community would be better. To measure involvement the easiest way is to look the member’s activity, how many times they’ve been in meetings and how they’ve acted to build strategy. For example number of new initiatives. Also hours spent educating the board members about strategy and vision could be one measurement. Building an artistic reputation is hard and so is measuring it. Reviews on papers give a sight how the opera is doing, but the best way to know is to make a consumer survey for example once a month. Also comparing the growth in visitors between BLO and other operas gives an idea. Rating different aspects is another way to measure the artistic view. Giving value for example to the lead singer or the orchestra will help to understand how the opera is doing on its main field. These measures aren’t very proactive though, but helpful anyway. One objective is to launch a residency program. Its success can be measured by the amount of acceptances to invites and by comparing the audience amounts to normal. Like when measuring artistic reputation, the best way to measure how exciting and diverse opera’s repertories are is to see reviews and audience amounts. The grading system works when the given grades are compared to the rivals’ same grades and the shows are compared. These are of course not proactive measures. BLO wants to collaborate with other major artistic institutions like museums and theatres. Also other operas and specially talents working in them are important. One way to measure collaboration is the amount of tickets to opera that our associates sell. How many per cent of the total amount of sold tickets is it and have these collaborations brought new visitors to BLO. Community support and focus on community programs can be measured with the amount of local donators and specially the amount of new supporters. Has the PR-campaign been affective? Have local companies supported the opera? This can be measured with the amount of companies. Measurements that measure processes in line with the strategy are not always easy to find and it usually takes a lot of time to find the right ways to use them. Often they need to be adjusted or reset to fit the strategy. The main challenge is to find measures that are pro-active and directive instead of controlling. 2. Boston Lyric Opera had not really measured their organizational performance before. This had ultimately caused lack of focus and limited accountability. Boston Lyric Opera was mainly led by qualitative values as quantitative measures and financials were not the topmost factors in decision making. The new general director Janice Del Sesto and BLO’s board acknowledged that there was a history of expensive opera productions and large losses in Boston’s opera scene and they had to adapt a new business philosophy in order to operate fiscally. Non-profit organizations often have a lack of focus and their strategy concentrates to too many things at the same time. Ken Freed, a BLO board member, acknowledged that a more formal strategic planning process was essential for BLO in order to avoid mistakes that several arts organizations had made in the past. They decided to adapt the Balanced Scorecard to focus their strategic planning process. Using the Balanced Scorecard, BLO and its employees could see their day-to-day activities within a bigger and more strategic context. They started the change by defining BLO’s mission, strategy, competitive advantages, and distinguishing characteristics that would make it unique. The biggest change here was BLO reshaping its strategy. They acknowledged that their most important â€Å"customers† in this situation are the people who resourced their organization. BLO received nearly 70 percent of their operating budget from sources other than ticket sales, mostly from donors and supporters. BLO decided to place donors and supporters as their main interest group in the Balanced Scorecard. They were the body that enabled BLO to carry out their mission and strategy. Even though Boston Lyric Opera is a non-profit organization and its output is intangible, its organizational performance can be measured by quantitative measures. The Balanced Scorecard would bring quantitative measures alongside the qualitative measures. The Balanced Scorecard required BLO to quantify their activities. BLO acknowledged that and they for example created a database where they linked quantifiable donor data to qualitative information about donor meetings etc. Basically, the Balanced Scorecard required BLO to be managed like a business. 3. Lyric Opera had a new question ahead of them. They had to figure out what they wanted to become. BLO’s existing strategy was not valid anymore as their operating expenses rose and revenues from ticket sales were limited. BLO decided to adapt the Balance Scorecard in order to set new strategic objectives and measure their performance against those objectives in order to overcome to challenges they were facing. Adapting the Balanced Scorecard, BLO was able to compose a clear and precise strategy. Actually, the strategy itself was quite complex and multidimensional but the Balanced Scorecard gave it a framework that presented the new strategy clearly. BLO set three strategic themes that they felt were important in reaching their goals and they had objectives and measures of success for all of the themes. Using the Balanced Scorecard and the strategy map, BLO was also able to communicate the new strategy clearly to their staff, stakeholders, and other associates. The fact that BLO now had sufficient information of their organization and operations, it could draw new donors to them. By using the Balanced Scorecard, BLO recognized their key success drivers and they started to focus on the activities that had the greatest impact on their goals. They all had a clear common goal and BLO’s staff worked cross-departmentally, motivationally to reach the goal of providing unique, uality opera in Boston. However Jessica Del Sesto and Sue Dahling-Sullivan faced some difficult challenges and barriers to capture the above-mentioned benefits. There was some opposition from a few board-members of changing the organization’s governance structure, adapting the Balance Scorecard and managing an art organization by quantitative measures. These â€Å"old school† members did not under stand that BLO could not compete with the great opera houses and they could not standout from the crow without differentiating in some way. Del Sesto and Dahling-Sullivan were still able to carry out the new strategy and capture the benefits to make BLO a highly successful arts organization. One of the most crucial parts of the adapting a new strategy was to communicate the strategy clearly to their staff, board members and other stakeholders. It is an unconditional requirement that people understand the new strategy and its benefits in order it to succeed. Del Sesto and Dahling-Sullivan used the strategy map in communicating the new strategy and it clearly presented the reasons and benefits of the new strategy and it lighten opposition substantially. . The departmental managers and the employees of BLO are more empowered after the BSC but the artistic leaders are less. The managers are now more empowered because every department now gets to plan its own scorecard, and describe the ways how the department would meet the high level strategic goals. The employees are with the scorecard more empowered, as they can see the w ork in a more strategic context and therefore set priorities more effectively themselves. However the artistic leaders felt that the scorecard and specially the repertory planning template could limit their opportunities in designing productions. . Del Sesto uses the BSC as a managerial system. The BSC purely concentrates on the big picture; everything is based to support strategy. Del Sesto believes that the BSC helps her to steer board members’ attention to proper tasks. Also, she thanks BSC for helping employees to think more strategically, and with greater clarity towards their objectives. All in all, Del Sesto is clearly more interested on the management aspect of the BSC. One explanation to this is that BLO is a nonprofit organization. Its reason to exist is not to make profit to its owners but to offer culture to the community. All the objectives connected to the three main points are easier to measure with controlling measurements. 6. Kaplan and Norton have studied the success of BSC implementations in different organizations. They have concluded five principals that contribute greatly to the success. These principals can also be found on BLO’s BSC implementation. The process started with planning. Group consisting members from all functions thought in several meeting how the BSC should be made and what BLO is now and what it wants to be. All possible views were brought to conversations and the members were challenged to use their imagination. As a result the group made three strategic themes which determined the main points to BLO’s future strategy. These three big themes were divided to smaller parts and brought to a form that is clear to everyone in the organization. This is similar to Kaplan’s and Norton’s principal 1, where the strategy is translated in to operational terms. The BSC was completed by determining the actions to be made so that the strategy can be fulfilled. After this all parts of the organization got to make scorecards of their own and were so committed to the strategy. The whole organization was aligned to meet the strategy (Principle 2). The project succeeded because BLO was able to find the crucial processes and finish them through. The personnel were part of the developing strongly. During the process of creating the BSC, the role of the entire staff in overall success was emphasized. This made them easier to adapt the new way of doing things and easier to understand the strategy and how it can be fulfilled (Principle 3). Often when BSC implementation fails it is because the scorecard is considered to be only management’s project, just a top-level adjustment. As always with large scale organizational changes, also this project faced some resistance. Some board members and artistic staff were unsure about the motives for changing the old customs. This problem however was solved, as the need for change was successfully communicated through various levels of the organization (Principle 5). Other crucial point which was done well was the targeting. The mission was announced clearly and the goals were easy to understand. The three major themes were chosen wisely and chopped in to smaller pieces well.

Encryptions Essay

In this report I have discussed that the encryption technology is necessary for citizens to protect their privacy and security when using computer networks. Otherwise, medical records, credit card numbers, trade secrets, as well as personal communications relayed over computer networks are not safe from prying eyes. Also I have presented an arguments in favor of encryption that it offers a method of denying access to adversaries, improves security by protecting against spoofing, offers a device for recovering costs plus imposing fees and protects private DGPS providers from government competition. Furthermore I have also explained some arguments against encryption that to put into practice it would potentially weaken U. S. leadership in GPS by encouraging international augmentations that lacked encryption, need a multifaceted key management infrastructure, need a major redesign and development endeavor, causing delays and escalating costs to the government, make innovative safety risks if the key management system failed, mainly in an emergency. Thus the transaction costs imposed by encryption would have to be balanced against the benefits expected. Introduction Encryption software enciphers data sent over computer networks, in order that merely people with special information for instance a secret key can read the plaintext of the message. The key is a string of numbers. The longer the string, the harder it is to break. In January 2000 the Department of Commerce announced new encryption export policy. Under the new system, U. S. companies may export any encryption product around the world to private-sector end users or commercial firms after a one-time technical review. Encryption products that the Bureau of Export Administration (BXA) determines fall into the category of â€Å"retail encryption commodities and software† can be exported to anyone. In determining which products fit the meaning, the BXA will think about the product’s function, sales volume, plus distribution methods. Publicly available source code may be exported with no technical review. The relaxation of export controls on products planned for e-commerce merchants, financial institutions, and others is a step in the right direction. However problems remain. First, the â€Å"publicly available† or â€Å"sales volume† tests doom U. S. companies to lag behind foreign cryptographers in offering innovative encryption products. No pioneer product is so far â€Å"publicly available† or has a large sales volume. The revised encryption rules therefore still permit foreign cryptographers to take the lead in developing new crypto products. Second, any encryption products have to be submitted for a technical review before release. This means that encryption will not be built into most mass-market products. For instance, it would make sense to construct an encryption option into a standard e-mail program. However, building encryption into an e-mail program would mean that the e-mail program could not be exported without a long, uncertain technical review. To stay away from the technical review, companies are probable to leave out the encryption function. Network security will carry on to suffer for the reason that encryption will not be built into mass-market products like e-mail or word processing programs. Third, the condition that encryption products be submitted for review before release violates the First Amendment. In April 2000 the Sixth Circuit Court of Appeals established that encryption source code is speech protected by the First Amendment. The obligation that encryption products be reviewed prior to release is a â€Å"prior restraint† on speech. Those problems with encryption export controls are extensively recognized. The alternatives to the controls, though, have barely been examined, with the exception of â€Å"key escrow,† or â€Å"key recovery. † Mainly, it is wrong to bar anyone from using nonescrow encryption to communicate when he has done nothing wrong. Demands for obligatory key escrow constitute an unparalleled power grab on the part of law enforcement officials. The police have always had the right, restricted by the Fourth Amendment, to intercept private communications and read them, if they could. The police have never had the right to demand that people change the language in which they communicate to make themselves easier to understand. There are further alternatives to encryption regulations for law enforcement. They comprise increased use of informants and other surveillance technologies for instance the planting of physical bugs or devices such as Tempest, which allows law enforcement to read the screen of a computer through walls or doors. Encryption export controls must be lifted without qualification. GPS-related cryptographic A GPS-related cryptographic system can be used for two reasons: denial of the signal to unauthorized users, as well as protection of the message itself to, prevent alterations or the creation of a substitute message. The former makes a vital portion of the message unavailable to non-authorized users. In military schemes preservation of a one-sided advantage may be of interest; in a commercial setting the capability to eliminate nonpaying users is essential to collect revenue. Authenticating the message through use of an encrypted signature block that may both authenticate the sender of the message and confirm the contents is consistent with application in the civil government sector, where making sure integrity of the message is significant. In a DGPS context, encryption might be inserted at one of several points in the transmission of the signal to the user. Encryption may defend the uplink in a satellite relay, the original messages to the satellite, also the command functions on the satellite. Or encryption might protect the signature region of a message that points out its authenticity and the integrity of the main message payload. A third option might be to encrypt the complete message. Other variants comprise encrypting merely selective portions of the message. Throughout the hearing, there was disagreement over how multifaceted the key management infrastructure needed to be. The underlying policy question was how protected and dependable the encryption must be. As Dr. Denning put it, â€Å"in any encryption, something must remain secret. † (Bruce Schnier, 1994). For some proprietary algorithms, no keys need to be distributed, and this is generally adequate for commercial systems for instance cable TV and the DGPS providers. If an open algorithm is used, keys and a related key management system are required to gain international acceptance. The desired future of electronic, over-the-air rekeying is not yet here. In the case of military systems, both keys as well as classified algorithms are used. There are a number of technical approaches that might be taken to encrypting the signals for local- and wide-area DGPS applications using private-key and Public-key encryption schemes. A few schemes involve over-the-air â€Å"rekeying† devices to enable/disable the capability of specific units to receive messages. Other schemes involve comparatively simple authentication mechanisms that would not have to be tied to individual units and would depend on the capability to avert alteration or forging of a message. As one would think, trying to deny signals to end-users is an involved process from the point of view of managing keys and of keeping track of which unit belongs to which person or group. Nonetheless, if the goal is to permit control of the use of a signal rather than, say, prevention of reception of the signal by cutting of transmissions in a given area, then one is forced to these more elaborate schemes. (Simon Garfinkel, 1995) The objective of encryption must be decided before selecting a particular approach. If the main goal is authenticating the message and preventing false messages, there is no need to go to the expense and intricacy of a system that refutes the fundamental message by encrypting the entire message stream. If encrypting the stream in the future is desired, it may be appropriate to use a more complicated scheme as long as the possible future benefits are expected to offset related costs and possible opposition. The intricacy of denial-focused approaches plus the apparition of selectively controlling the signal will make incentives for alternative standards and systems outside of U. S. control.

Effects of Cell Phone on the Human Body Research Paper - 1

Effects of Cell Phone on the Human Body - Research Paper Example Along with the increase in cell phone use, the incidences of cancer have also exploded all over the world. This may be a consequence of the microwave radiation that is employed for communicating through cell phones. â€Å"Studies that claim a relationship between cell phones and diseases like cancer and Alzheimer’s should not be brushed aside as ‘inconclusive’† (â€Å"Disadvantages of Cell Phones†). Cell phone affects the brain activity by giving a boost to the brain glucose metabolism in particular regions, though if or not it is something serious is still debatable. Talking to WebMD, the director of the National Institutes of Health’s National Institute on Drug Abuse, Nora Volkow said, â€Å"[w]e don’t know that this is harmful [but we know that] glucose metabolism is a direct indicator of brain activity† (Volkow cited in Doheny 1). The sugar is consumed by cells in the brain for energy. This conclusion was drawn after a comprehensive research by Nora Volkow and her colleagues. They involved 47 healthy volunteers in that research and performed PET scans of their brains after placing the cell phones on their left and right ears. The glucose metabolism in the brain was measured twice. While studying the effect of cell phone on the brain on the positron emission tomography (PST) scans, Volkow found a 7 percent increase in the metabolism of glucose in the regi on of the brain that was nearest to the antenna in people that held the cell phone on either side of the brain for 50 minutes.  

Judaism Research Paper Example | Topics and Well Written Essays - 1250 words

Judaism - Research Paper Example It would not be an exaggeration to point out that the human civilization possesses a considerable number of peculiarities that make it a rather unique formation. Indeed, while it is quite easy to point out things like generating verbal interaction, there is not doubt that they reflect only superficial differences. On a much deeper level the mankind might be defined by other aspect, one of which is highly developed spiritual world. This paper will analyze a particular religion, namely Judaism, focusing on different its elements. First of all, it would be rather advantageous to provide a general description of this spiritual tradition. Thus, Judaism, may be viewed in different aspects which does not make it a religion in a strict sense of the word. On the one hand, it is a set of philosophic as well as ethical principles that might be adopted by a person who considers them to be correct (the religious aspect of it); on the other hand, it is closely connected to the development of the Jews as a nation, making it an irreplaceable part of their lifestyle and national identity (the ethnic aspect). Judaism is a monotheistic religion that belongs to the group of the so called Abrahamic religions (Hughes 11). It may quite important to point out the sacred texts that Judaism is based on.

Government Failure in Iceland Essay Example | Topics and Well Written Essays - 1250 words

Government Failure in Iceland - Essay Example Laws on the ministerial accountability1on the other hand have never been applied in the history of Iceland and in general political accountability is not common. Public confidence in the government has vanished and it is likely that the only way to regain the trust of the public is to redefine public sector accountability. Doing so means to look at the nature of government failure within the Icelandic government and to understand how the entire political system directly or indirectly allows for leeway which often leads to lack of accountability. The catastrophic financial events that shook Icelands economy in 2008 have confirmed the necessity for a complete overhaul of the entire political system. Given the economic reconstruction that is already underway, it is of primary importance to seek renewed government system and to redefine accountability of the public officials. This may also play a key role in reestablishing the trust between Iceland and foreign governments. The initial aim is to analyze the specific nature of government failures within the context of Iceland. ... UK, France). 2. The proposed research Given the overall context described above the research proposal can be summarized under the following points: The initial aim is to analyze the specific nature of government failures within the context of Iceland. Parliamentarian processes and errors will be examined in order to comprehend whether the Parliament - as the heart of the surveillance mechanism which consists of three power branches - has some inherent procedural weaknesses that prevent it from both following and reacting the changes in society.2 Secondly, the question "to what extent the lack of legislative supervision and discipline affect the nature of accountability in the executive branch" will be addressed. 3 Thirdly, clear ideas so as to how to increase political accountability will be developed. In this regard the surveillance mechanism of the three branches of government will be examined in order to provide improvements of its systemic accountability mechanism. Potential changes might include: The establishment of an independent Investigation Committee every two years (with a constitutional mandate) that publishes an annual report on government's transparency, accountability and efficiency. This report would be include simplified version so that ordinary people can read it and it will be publicly available. The Investigation Committee would furthermore investigate whether the delegation of powers functions properly. The possible issues covered will include financing of the judicial branch and legislative discipline. Establishing a new role for the President, namely to oversee the executive branchs decisions in matters concerning the high public interest. Building a complete overhaul of the structure of the

Motivation. What Is The Best Way To Motivate Employees Research Paper

Motivation. What Is The Best Way To Motivate Employees - Research Paper Example Motivation is considered a key factor in increasing efficiency in business. As a result, motivated employees will exert their dynamism to accomplish their purposes and goals. According to Sultan, Sarwat he said,†for an employee to be motivated, he or she perceived that their wants are being met. Thus, the satisfaction of the employee represents an indispensable dimension of the motivational process (Sarwat, 2013); a satisfied individual would certainly contribute positively to the realization of organizational goals and objectives. A dissatisfied employee may not only contribute but can even act in such a way that the realization of such goals and objectives could be completely destroyed, this underlines the importance of employees’ satisfaction to the organization† (Anka, 1988). Lack of motivation will cause numerous problems such as; reducing the annual income, exit of the organization if given the opportunity, produce low quality work, and unsatisfying results o f any productions. This causes work to become a stressful place, and it may transform into a nightmare. For instance, according to Rebecca Maxon (1999), â€Å"Three out of every four American workers describe their work as stressful and the problem is not limited to these shores, in fact, occupational stress has been defined as a global epidemic by the United Nations' International Labor Organization, while the physical effects of this epidemic are often emphasized; the economic consequences also are alarming. Workplace stress costs U.S. employers an estimated $200 billion per year in absenteeism, lower productivity, staff turnover, workers' compensation, medical insurance and other stress-related expenses, considering this, stress management may be business's most important challenge of the 21st century†. Therefore, the environment of any workplace does matter for increasing production and limiting its costs, managers are the tools to help improve their employees’ per formance. Although, a lot of business analysts disagree with each other on determining the best method to motivate employees, from offering promotions to working less hours, I firmly believe that if managers provide a clean and safe environment for their employees within the consideration of welfare, thoughts, and appreciations of their hard work, and offer high wages they will create a productive, functional, successful workplace for each other.   To emphasis how clean and safe environments are relevant in motivating employees at their workplace, a lot of companies have started to renew their policies. These policies focused on what exactly they can develop to build a sociable, truthful, creative, and friendly atmosphere for their workers. Also, the courtesy of spending more money on their facilities to be more presentable and eligible enough to remain a satisfying place for their workers could be beneficial. Therefore, employees are seeking these modifications badly so they can be more inspired and enthusiastic about their jobs, consequently, managers and supervisors are responsible for building a clean and safe environment for their workers. The consequences of ignoring this key factor will lead employees to be unwilling to produce more for the business, which will create critical problems between them and their managers. This leads to an unsatisfied workplace environment that could exaggerate employees’ attitudes about leaving their jobs. According to Kori Rodley’s (2010) article about how important the work environment is to employee turn-over, she said â€Å"When employees expect a certain type of environment and get something very different, problems can result, those

Evidence-Based Practice Essay Example | Topics and Well Written Essays - 1500 words

Evidence-Based Practice - Essay Example EBP allows the practitioner to assess current and past research, clinical guidelines, and other information resources in order to identify relevant literature while differentiating between high-quality and low-quality findings. The practice of Evidence-Based Practice includes five fundamental steps. EBP utilises various methods to encourage, professionals and other decision-makers to critically analyse evidence that help them make right decision. Where EBP is applied, it encourages professionals to use the best evidence possible, i.e. the most appropriate information available. For example, in medicine, it is used to make clinical decisions for individual patients. " Evidence-based is one of the most used , and perhaps least understood adjective in heathcare toaday. It was previously applied almost exclusively in the term evidence based medicine , but happily terms such as 'evidence based practice' are becoming more widespread Nurses , the largest group of professionals , who provide health care , have been at the forefront in recognising the need to identify, evaluate & apply test practices to their clinical practice. (Craig J, Smyth R , Preface , page 14) What is the imporatnce of EBP Why the necessity for adoption of EBP arose Evidence-based practice is a philosophical approach that is in opposition to rules of thumb, folklore, and tradition. Examples of a reliance on "the way it was always done" can be found in almost every profession, even when those practices are contradicted by new and better information. " Evidence based practice has been described as 'doing the right things right', ( Murir Gray 1997, page 18 ) .we need the evidence base to know what is 'right' to do , .if we can get it right , evidence-based approach will help to improve people's experiences of illness and health care , and good established nursing practices already does". (Craig J, Smyth R, Page 4- The context for EBP ) The theories of evidence based practice are becoming more commonplace in the nursing care. Nurses who are "baccalaureate prepared are expected to seek out and collaborate with other types of nurses to demonstrate the positives of a practice that is based on evidence. "Looking at a few types of articles to examine how this type of practice has influenced the standard of care is important but rarely internally valid. None of the articles specify what their biases are. Evidence based practice has gotten its reputation by examining the reasons why any and all procedures, treatments, and medicines are given. This is important for refining practice so the goal of assuring patient safety is met.(Duffy P, Fisher C, Munroe D) Evidence-based practice is defined in medicine as 'the integration of best research evidence with clinical expertise and patient values'(Itzia J, Wood N.) Another author(Ailinger RL,

Archaeologys Scientific Exposition of Pompeii Essay

Archaeologys Scientific Exposition of Pompeii - Essay Example Furthermore, as Professor Milner writes in a second article, the location of Pompeii was confirmed in 1595 when excavations for a new aqueduct unexpectedly led to the discovery of Pompeian coins and artifacts (263-4). However, further excavation was rendered impossible due to the fact that the ancient city was buried deep in molten lava, ash and mud which had hardened into over sixty feet of rock. Over the centuries, the gradual evolution of science and technology enabled not only the excavation of Pompeii but an accurate reading of the volcanic eruption and the history of this ancient people.13 While historical journals have popularly set the date of Vesuvius' eruption and the subsequent destruction of Pompeii at 79 AD, geological and scientific data has not been able to establish this as fact. As the geologists and archeologists, Sigurdsson et al. (1985) explain, the dating of the eruption is ascribed to Pliny the Younger who, as an eyewitness to the event, recorded its occurrence as having taken place on 24th August 79 AD. Science, however, has been incapable of conclusively proving the stated since carbon dating technologies, while relatively precise, provide readings within an acceptable margin of error (89). Hence, while carbon dating of the debris proved the eruption to be at least 2000 years old, it has been unable to conclusively establish it at 79 AD (90). Consequently, for the sake of scientific accuracy, the research shall refer to the eruption as having approximately occurred around 79 AD. The evolution of excavation tools led to the resumption of efforts to uncover Pompeii in 1755. However, as explicated by the archeologist, Prof. Wilhelmina Jashemski, the excavation soon stalled and was really unable to cover much, both due to the fact that Pompeii was buried deep in hardened lava and mud and because archaeological tools and know-how were, at that time, underdeveloped and incapable of fulfilling the defined task. A second excavation in 1814 had, due to the evolution of archaeological tools, greater success. It was, at least, able to uncover the southern wall of the Pompeii amphitheater (69-70). However, it is necessary to point out that despite the fact that, within the context of the time, the excavation was considered a success, its results were critically limited. As important as the uncovering of the southern section of the wall was, it was hardly capable of allowing archaeologists to uncover the city's culture and history or recreate the eruption. It was not until the twentieth century that archaeological tools and scientific technology had sufficiently evolved to enable the excavation of this ancient city. By the mid-twentieth century, excavation projects aimed at uncovering the remainder of the amphitheater successfully concluded. Between December 1954 and May 1955, the entirety of the amphitheater was uncovered and the structure that lay beneath the tonnes of hardened mud and lava, held a wealth of information about the city and its culture (Jashemski 69). The

Managing the bureaucracy Week 6 #11 Essay Example | Topics and Well Written Essays - 250 words

Managing the bureaucracy Week 6 #11 - Essay Example The advantage for elected officials is the fact that they know these people and how they work. They are simply pulling trusted people from the pool they know. The problem with patronage is that unqualified individuals may end up in the bureaucracy. Merit is the most highly approved method of forming a bureaucracy. The idea that government officials are competent in their jobs and worked hard to get them sounds great to voters. The problem of deciding what merits to measure becomes paramount when too much emphasis is placed on taking a test and accomplishing a certain score. There are skills that tests do not answer. It also eliminates talented individuals from government that did not have the chance to get a decent education. Executive leadership is often what is looked for in high level appointments to the President’s cabinet. These skills are vital for running huge organizations such as the Department of Education or the Environmental Protection Agency. The problem with appointment by executive leadership lies in the fact that governments and corporations are different. The executive in a corporation can eliminate 10,000 jobs and get a raise. The cabinet member that cuts 10,000 jobs in the Department of Education will be a liability for the President next

Coursework for Job application Essay Example | Topics and Well Written Essays - 1000 words

Coursework for Job application - Essay Example The Ofcom website tells of a minimum requirement of a 2:1 achievement in a degree in which the relevant subject must form all, or a significant part, of the degree. I satisfy this requirement easily. In addition, my outstanding academic results have allowed me to obtain the TARC Engineering Scholarship for my Diploma. I strongly participate in extra-curricular activities, which was recognized by my achieving the UNSW Faculty of Engineering Dean’s Award 2008. Through my involvement in extracurricular activities at school, I have developed a sense of responsibility and a deeper understanding of dealing with people, which are the key skills Ofcom requires of its graduates. Broadcasting and Telecommunications is my specialization. I have undergone advance training at the United Kingdom Telecommunications Academy (UKTA). In UKTA, I completed the program in Radio, Mobile and Cellular Communications conducted at Blandford Forum, Dorset as provided by SCN Ltd. I spent my placement year with Global Communication Technologies Ltd. Here I analyzed network designs of systems with my team. I enjoyed the network analysis and teamwork experience. I also demonstrated my initiative and my innovative thinking by designing a more practical version of the network which effectively improved communication among substations. The work I have done at Global Communication Technologies Ltd seems to mesh well with the qualifications Ofcom desires in a communications engineer. c. I can function well in any job placement. I am easily taught. Recognitions of my academic excellence (e.g. recipient of TARC Engineering Scholarship) are proof that I can think both analytically and creatively about complex problems, and explain them confidently and succinctly to a variety of audiences. a. I am a fresh graduate. Though I do have work experience

Igor Stravinsky Essay Example for Free

Igor Stravinsky Essay Igor Stravinsky was among the most influential and versatile composers of the last century. His overwhelming commitment to music and remarkable musical career, â€Å"†¦which spanned the convulsive final years of the Imperial Russia and the social ferment of 1960s America, served to establish Stravinsky not only as the most celebrated composer of his time, but also as one of the defining forces of twentieth-century culture† (Wenborn, 1999, p. 10). Born in 1882 to the family of Fyodor Stravinsky, a famous Russian actor and opera singer, Stravinsky grew up in the atmosphere of conservatism and discipline. As his father was a member of Russian cultural elite and had close personal relationships with Turgenev, Mussorgsky, Rimsky-Korsakov and other talented artists of that epoch, the young Stravinsky and his siblings were surrounded with the music of the most progressive Russian composers, such as Borodin, Glinka, Mussorgsky and Dargomizhsky, since their early childhood. When he was 9, the young Stravinsky started his piano lessons followed by studying harmony, music theory and composition. However, his enthusiasm for developing a career in music was somewhat frustrated by the parents who insisted on Stravinsky’s becoming a lawyer. In 1901 he entered the University of St. Petersburg to study law. A year later, Stravinsky took an opportunity to present his compositions to Nikolay Rimsky-Korsakov, a leading Russian composer of those times, who lately became Stravinsky’s spiritual parent. Rimsky played an important role in musical development of Stravinsky, and till his death in 1908, he was influencing Stravinsky’s creative style. In 1907, inspired by the works of Rimsky, Stravinsky wrote First Symphony in E Flat Major which was dominated by nationalistic motifs. Along with other compositions (such as Fireworks and The Faun and the Shepherdess), the Symphony attracted the attention of Sergei Diaghilev, a Russian ballet impresario who worked for the Ballets Russes in France. On his request, Stravinsky created his first ballets: The Firebird (1910), Petroushka (1911) and The Rite of Spring (1913). The Russian period in the career evolution of Stravinsky can be characterized by a tendency to use ritual personages, motifs and harmonic formulas of Russian folklore, blended with a lot of dissonances and irregular rhythms. Those years were very important for the formation of musical aesthetics of Stravinsky, which can be defined by vivid imagination and various semantic elements, rhythmic freedom, abundance of variations and ostinati, etc. The next, neoclassic period started in the early 1920s, when Stravinsky moved to France. Together with his wife Ekaterina and their four children, Stravinsky settled down in Nice. He continued composing and traveling with the Ballets Russes, looking for new ideas and themes for his works. In this period, Stravinsky was under the influence of French impressionism of the eighteenth century. In his masterpieces, the composer used to refer to various stylistic models: he mastered the styles of the European baroque (Oedipus Rex, 1927), the techniques of old polyphony (the Symphony of Psalms, 1930), and so on. During the 1930s, Stravinsky’s success as a composer was boosted by his increasing popularity as a brilliant pianist and conductor of his own compositions. In 1934 he became a citizen of France, and a year later he had a series of great performances in the United States crowned by a remarkable concert in the Metropolitan Opera in New York, where Stravinsky conducted his newly created ballet The Card Party. The late 1930s were darkened for Stravinsky by the loss of his wife, mother and elder daughter who died of tuberculosis one after another. In 1939 he moved to the U. S. together with his mistress Vera de Bosset, a dancer at the Ballets Russes. Stravinsky’s compositions of the 1940s (including the Symphony in Three Movements (1945), the Ebony Concerto (1946) and other works) can be characterized by a great stylistic diversity. However, his ballet Orpheus completed in 1947 marked the composer’s return to neoclassical traditions. The opera The Rakes Progress (1951), created in collaboration with W. H. Auden and C. Kallman, is considered to be the apex of Stravinsky’s neoclassical period. The libretto was based on a series of engravings of William Hogarth. Musical context of the opera is based on classic harmonies and a wide palette of tone colors, enriched with surprising rhythmic changes and dissonances. The premiere of the opera took place at the famous La Venice in Italy, and in 1997 this opera was restaged by the Metropolitan Opera. In the early 1950s, being under the influence of such artists as A.  Schoenberg and R. Craft, Stravinsky embarked on using the techniques of Serialism in his compositions. During this final period of his career, the composer was experimenting with the twelve-tone methods (dodecaphony) developed by Schoenberg, as well as working on a great number of songs, cantatas and other small chamber works and pieces of vocal music. Many important compositions of this period are dominated by biblical motifs (Canticum Sacrum (1955), A Sermon, a Narrative, and a Prayer (1961), Abraham and Isaac (1963), etc. ) During the last decade of his life, Stravinsky continued performing and conducting his pieces in the most prestigious concert halls of the U. S. and Europe. He visited the Soviet Union and developed friendly relationships with Soviet leader Nikita Krushchev. Stravinsky was a devoted Orthodox Christian and a great father for his children. The composer died in 1971 and was buried on the cemetery of San Michele, next to the grave of his close friend, Sergei Diaghilev. For his achievements and musical innovations, in 1987 Stravinsky was granted the Grammy Award for Lifetime Achievement (posthumously). Despite great stylistic contrasts, all the works of Stravinsky retain a certain distinctive identity rooted in his Russian origin and the tendency to use his trademark musical elements (such as ostinati, off-rhythms, etc. ) in the majority of his compositions. Stravinsky was a person of an inexhaustible enthusiasm and eagerness to explore new musical horizons and styles. He was a composer of a phenomenal talent and matchless creative originality, who â€Å"†¦revitalized the rhythms of European music and achieved entirely new sonorities and blends of orchestral colors† (Columbia Encyclopedia, 2007, p. 46141)

Equality and Diversity Essay Example for Free

Equality and Diversity Essay It would be very discouraging for children to be subjected to discriminatory beliefs that are held by either myself or other teachers for example my cousin wanted to be a ballet dancer when he was a child but after teasing from other members of the family suggesting that dancing is only for girls and gay men he did not continue to attend classes. This was something that he regrets as it was a dream of his and now he has grown up he wishes he had been encouraged to dance. By taking any of families or, friends or even my own beliefs in to school is unfair on the children I am there to support. They could be made to feel that if because of their background or who they are means they cannot aspire to be what they want to be so will not reach to achieve their full potential.As with another example my father-in-law is sexist and believes that a woman’s place is in the home cooking, cleaning and looking after the children and if I was to take that to school with me I could treat the girls differently dismissing their work and only encouraging the boys, giving the girls the false idea of they are not good enough. For example: â€Å"Both men and women teachers have low expectations of girls intellectual skills’ since it is thought that girls are inherently less intelligent than boys† (www.right-to-education.org) The support I give the children should be fair and equal in order for every child to feel safe, an equal part of society and that they are worthwhile. Each child should feel that their opinions count and that they have a voice that should be heard, they should not feel excluded or feel that they can exclude any other person because their race, religion, background, sex as this can affect their self-esteem, their confidence and will in turn effect their learning as proved by Jane Elliot in the â€Å"brown eyed-blue eyed experiment† (The Eye of The Storm) in 1968 where the children wearing the collar (to show they were the lesser pupils) took longer than they did the day before when they weren’t wearing the collars in a card pack reading practice. The children had low expectations of themselves and their body language changed (they looked shrunkeninto themselves). To challenge discriminatory behaviour there are many different methods that could be used for different types of discrimination for example if I heard a child being racist, calling each other names such as â€Å"paki† I would go to them straight away and say: â€Å" Excuse me children I heard what you just said why are you calling each other names?†Ã¢â‚¬Å" We don’t use language like that at school how do you think that has made Ron feel?†Ã¢â‚¬Å"What do you think would be right thing to say to him†. It is my responsibility and I am legally obliged as a T.A to challenge any kind of discriminatory behaviour. If there were problems in the playground at lunchtime when the boys were excluding the girls from football at lunchtime I could make changes to the playground so I would have an assembly to explain to the children why they would be having a week plan for the use of the footballing area and it would be as follows: Monday: Girls only netball. Tuesday:Boys only football.Wednesday: Mixed netball.Thursday: Mixed football.Friday: Something completely diffrerent, a team building game to get them working together.After this I would find from them what has worked well and what hasn’t.If children in year7 were sending offensive emails I would use the computer to suite to get them to research the consequences of their actions which they will then present to the class or in assembly. This would give them an insight into how such behaviour can affect the victims, they would also be made to apologise to the person or people they were harassing.| | In conclusion by not discriminating we give every child the same opportunities and support them equally, every child has the same right to an education no matter their background, race, religion, sex or disability. Children will have confidence in who they are and will be more productive in the classroom.| | Excellent and thoughtful answer. This also covers 4.2.5 – just add this at the top of the page. SJ 4.3.13

E-commerce in Small Medium Enterprises (SMEs)

E-commerce in Small Medium Enterprises (SMEs) Analysis of innovation of e-commerce in small and medium-sized enterprises In the last decade large organisations have realised the increasing impact of new and cutting edge technology. Clark (1989) emphasized on the importance of technology to gain competitive advantage but at the same time he warned that building and maintaining such advantage will always be a challenge. Information technology in the form of internet has allowed organisations and their management to benefit from better quality information and better decision making. White (1997) adds that the internet is extremely effective in attracting computer literate people. Especially Internet has made a prolific influence on the business world. The internet has become an area where consumers are able to find what they need (Amor, 2002). This is clearly evident by the growth of internet in the last few years as shown in figure 1. Being involved with the new technologies brought many opportunities and easiness to reach products to consumers anywhere, anytime in the world (McKenna,2002). The new technological innovations have allowed organisations to conduct business in a completely new way by using online electronic transaction mechanisms and the concept of E-Commerce evolved(Gunasegaram Love, 1999; Westland and Clark, 1999). Today in most of the business and commerce sector IT has taken the form of E-Commerce. Figure 1 Growth of internet E-commerce is a major innovation, which has benefited industries across the globe even the Small and Medium Industries. The SME’s in Itself amount to a large part of the economy, at the moment there are12000 SME’s using EDI, electronic data interchange to further their businesses. Although the SME’s are contributors to the national economy of any country, the whole framework used to build them lacks transparency. There are problems around the financial resources available to keep them going; there is not enough legislative and administrative support from the government. On the business front these enterprises lack the right kind of management vigour, style, knowledge, and experience in handling more developed innovative technologies, which are inundating the markets. This is something they need to be aware of in order to survive the competitive environment. The SME’sdon’t have a single development system, which can safeguard theirinterests. They need an integrated approach, which encompasses threelevels, strategic, institutional, and enterprise. The government andthe public/private sector need to offer support for the fulfilment ofthis long-term strategy, which will make SME’s into profit centres’-commerce brings in a host of advantages as well as disadvantages tome’s and this project is an attempt to learn more and develop deeper understanding into the effect of technical innovations in e-commerce on Small and medium sized enterprises [Kyiv, 1997]. This study attempts to add to the existing literature by looking at hawse’s are approaching to incorporate e-commerce into their business strategy or how they are trying to improve their existing approach. This study will also evaluate consumer experiences of online shopping and how e-commerce has impacted on their expectations and goes on to suggest how online stores may need to improve if they are to meet these new expectations. 2. Aims and Objectives Aims The main aim of this project is to explore how the SME’s are important to the national economies and how the use of e-commerce help them gain a better position in terms of growth and profitability. There search context is based on SME’s in England to get an even background to this research question. As one knows technology and innovation always have repercussions, this project would also explore how theses ME’s deal with the disadvantages and convert them into viable benefits. This project will also find out to what extent do small firms use-commerce in their business processes and what are the barriers to the adoption of e-commerce? Customers as well as organization’s perspective towards e-commerce will be found out. Alongside the study will also try to find out how much electronic transaction have influenced the small-scale industry? Additionally this dissertation will also provide with accurate, up-to-date, research-based information about possible future trends in e-commerce. And lastly, this research will provide some suggestions and recommendations to be considered for the improvement of-commerce for small firms to develop ideas for further research in this context. This study on SME’s under different situations and circumstances would help present an overall portrayal and even help understand the issues under a magnifying glass when faced in certain sectors like manufacturing. To summarize some of the questions that will be addressed through this research are as follows: †¢ What is the status of SME’s in today’s global business environment? †¢ What is the contribution of the SME’s in the national and global economies? †¢ How will innovations like the Internet in e-commerce help the businesses in SME’s grow and become more profitable ventures? †¢ What are the problems/mistakes in the E-business strategy adopted in general by small firms in U.K? †¢ What are the problems faced by customers and organisations while dealing on internet? †¢ What are the factors that influence the development of e-commerce? †¢ Does e-commerce open up new markets for small scale industries in the United Kingdom? Objectives 1. Critically evaluate the relevant literature on small firms and the importance/usage of the internet. 2. Understand small firms’ problems and barriers to the use of e-commerce through articles, newspapers, interviews and surveys. 3. Gain specific knowledge of internet usage for small firms in business through interviews, publications and company information. 4. Provide recommendations to improve the usage of internet as a competitive tool. 5. The advent of the e-commerce, its advantages and disadvantages. 3. Literature Review E-Commerce E-commerce may be defined as â€Å"The sharing of business information, maintaining business relationships, and conducting business transactions by means of Internet-based technology† (Riggins Rhee, 1998, p. 90). Alternately it may also be defined as â€Å"Anything that enhances your relationships with an existing customer and increases the revenue you get from the customer.† (Sullivan, 1998, p.24). The Internet and Electronic Commerce have made the world market smaller place to trade in. The Internet has opened up many possibilities of organising and running an online business. It has created a universal platform for buying and selling of goods which has resulted in faster transaction times and reduced transaction costs. Colin Turner (2000), in his book on the information of e-economy, talks about the e-commerce business accomplishment and strategies. E-commerce has its benefits and shortcomings, along with this belief; the companies are also battling with the pressures of information technology revolution coming to an end. â€Å"Despite all the hype surrounding electronic commerce, and the recent failure of many of that com companies, it does present real opportunities to small entrepreneurs in many countries.† (Fatal and Janet, 2004) Classification of E-commerce According to the applications or the nature of transaction of E-commerce, it can be categorized as follows: Turban et al (2000) divided E-commerce into three categories in terms of its applications: a) Electronic markets: It refers to buying and selling goods and services at an electronic marketplace, where the business centre is not a physical building but rather a network-based location. The market handles all the necessary transaction, including response to information request, purchase acknowledgement, shipping notice, purchase/service delivery, payment acknowledgement, and the transfer of money between banks and so on. In electronic market, the principal participants transaction handlers, buyers, brokers, and sellers, are not only at different locations but seldom even know one another. The means of interconnection varies among parties and can change from event to event, even between the same parties. b) Inter-organisational systems: They are facilitating inter and intra-organization flow of information, communication and collaboration. An IOS (inter-organisational information systems) involves information flow among two or more organisations. Its major objective is efficient information and transaction processing. All relationships are predetermined and there is no negotiation, just execution. A typical IOS includes a company and its suppliers and/or customers. Through it, buyers and sellers arrange routine business transactions and information is exchanged over communications networks using prearranged formats. Its main types aired (Electronic data interchange), extranets, electronic funds transfer, electronic forms, integrated messaging, shared databases and supply chain management. c) Customer service: It is a series of activities designed to enhance the level of customer satisfaction, helping customers to resolve problems they encountered in any phase of the purchasing process. E-commerce plays a dual role in customer service. First, it provides customer service to a process that is done completely offline. Second, it provides help to online transactions. Types of customer service include answering customer inquiries, providing search and comparison capabilities, providing technical information to customers, allowing customers to track order status, and allowing customers to place an online order and so on. Kalakos Whinstone (1997) contended that there are three distinct general classes of electronic commerce applications: a) Inter-organizational Electronic Commerce: Like Turban et al above, Kalakos Whinstone consider that-commerce can be applied in following inter-organizational business: Supplier management: Electronic applications help companies reduce the number of suppliers and facilitate business partnerships by reducing purchase order (PO) processing costs and cycle times, and by increasing the number of Pops processed with fewer people. Inventory management: It shortens the order-ship-bill cycle and time of transmitting information. Businesses can also track their documents to ensure that they were received, thereby improving auditing capabilities. This also helps reduce inventory levels, improve inventory turns and eliminate out-of-stock occurrences. Distribution management: Electronic application facilitate the transmission of shipping documents such as bills of lading, pur chase orders, advanced ship notices, and manifest claims, and enable better resource management by ensuring that the documents themselves contain more accurate data. Channel management: Electronic application quickly disseminates information about changing operational conditions to trading partners. By electronically linking production-related information with international distributor and reseller networks, companies can eliminate thousands of labour hours and ensure accurate information sharing. Payment management: Linking companies with suppliers and distributors enables payment to be sent and received electronically. Electronic payment reduces clerical error, increases the speed at which companies compute invoices, and lowers transaction fees and costs. b) Intra-organizational commerce The purpose of intra-organizational applications is to help a company maintain the relationships that are critical to delivering superior customer value. Its applications are as follows: Workgroup communications: It enables managers to communicate with employees using electronic mail, videoconferencing, and bulletin board, hence increase the dissemination of information, resulting in better-informed employees. Electronic publishing: It enables companies to organize, publish and disseminate human resources manuals, product specifications and meeting minutes using tools such as the World Wide Web. Meanwhile, it reduces costs for printing and distributing documentation, faster delivery of information and reduction of outdate information. Sales force productivity: These applications improve the flow of information between the production and sales forces, and between the firms and customers. The goal is to allow firms to collect market intelligence quickly and to analyse if more thoroughly. c) Consumer-to-Business Electronic Commerce Social interaction: Consumers can communicate with each other through e-mail, videoconferencing, and news group etc. Personal finance management: El ectronic applications enable consumers to manage investments and personal finances using online banking tools. Purchasing products and information: Consumers can find online information about existing and new products/services. Turban et al (2000) further goes on to describe E-Commerce based on the types of transactions and are more popularly known as: B2B (Business-to-Business): Most of E-commerce today is of this type. It includes the IOS transactions and electronic market transactions between organisations. B2C (Business-to-Consumer): These are retailing transactions with individual shoppers. C2C (Consumer-to-Consumer): In this category, consumers sell directly to consumers. C2B (Consumer-to-Business): In this category, consumers sell directly to organisations. Challenges to E-Commerce Although the Internet offers great deals of advantages to electronic commerce and businesses, it also provides a number of challenges. Some of these challenges as mentioned by Turban et al (2000) are discussed below: 1. Unsuccessful Business Models Not all companies that implement electronic commerce make benefits. Technologies changes so rapidly that keeping pace with change ultimately becomes too expensive or results in a failure. 2. Channel Conflicts Sometimes a company uses more than one distribution channel (Online as well as traditional channels) to sell its products and services. This can cause conflict between the dealers as it becomes important in such case to maintain a balance between the different channels. For e.g.it might be possible that a particular company tries to sell its product online at a lesser cost with some discount and maintains the original cost while selling it offline. This disparity can cause its dealers to create a problem. 3. Legal Issues Internet Law s are confusing and mostly non-existent. Also the Internet’s global and is used by individuals from different countries and thus it becomes difficult to decide which law to apply if a conflict arises. 4. Security Privacy This is the most important issue concerned with online transactions and businesses. Important information and valuable data like credit/debit card details, personal information, business plans and other company data can be easily leaked and tracked by hackers. Security risk in electronic payments has been one of the major reasons in making online businesses not to grow rapidly over the Internet. Small and Medium Enterprise (SME) Different countries define small medium enterprises in different ways. Teethe and Burn (2001) define small medium enterprises (SME) as â€Å"firms with less than 500 employees. This is further broken down into micro companies, those with less than 5 employees; small companies, those with 5 to 20 employees and medium companies, those with between20 and 500 employees. On the other hand, the UK Department of Trade and Industry (DTI, 1999) define SME’s as firms with 250 employees or fewer. The European Commission (2003) defines SME’s as follows: microenterprises are enterprises with a maximum number of 10 employees, maximum turnover of 2 million euros and a maximum balance sheet of total of 2 million euros. While small enterprises are enterprises with maximum number of 50 employees, a maximum turnover of 10 million euros and a maximum balance sheet of a total of 10 million euros. Finally medium enterprises are enterprises with a maximum number of 250employees, a maximum turnover of 50 million euros and a maximum balance sheet of a total of 43 million euros. Figure 2 SME Thresholds (European Commission, 2003) Buncombe (1999) points out that a number of studies have attempted to collect information on the make-up of Botswanas SME sector, by gaining access to official statistics and by conducting field surveys in connection with various research projects. According to the report, he defines enterprises according to the number of employees, annual turnover, and level of formality. There is no real universally standard definition for Small firms. In a study carried by the ILO, more than 50definitions were identified in 75 different countries, with considerable ambiguity in the terminology used. For the purpose of this study the author will go with the definition of Small firms which defines Small firms as firms with 49 or fewer employees. From the foregoing definition of small medium enterprises (SME’s) by different researchers, it can be seen that the number of employees and turnover are the determinant factors in the definition of SME, but, the criteria is different from country to country. SME’s and E-Commerce Internet became a main way for effective marketing in business. It is one of the most effective media all over the world and this makes it compulsory channel to use for market entries. Specifically, small firms have major problems with strong companies and existing small firms about market entries in the market. They have to prove their identity in the market as an enterprise despite all these rivalry and difficulties such as web design, domain name, site security responsibilities to customers, etc. They have to let customers know that they are in the market and internet is an efficient way to do so. Furthermore, cost advantages which come with e-commerce are reasonable for market entry. Small firms have a lot of to do as they are new tithe market or they need to grow in the market. They try to cut costs and increase investments in their business. Internet provides great opportunity to small firms for their activities in the market. Even as they serve a local or regional market rather than a national or an international market, it might be difficult to enter market or to reach customers. E-commerce appears as the most efficient way to gain successor small firms in existing fierce rivalry. The small firms generally provide the majority of the jobs and are significant contributor towards the national economy (Baldwin, 2001).Small and medium scale enterprises are considered to be the core out’s economy. According to Smith et al (2000) 99% of UK business firms can be categorized as small businesses and they employ up to 58% out’s total workforce. Hence small firms are extremely important in UK’s economy and the government expends considerable resources to support this sector. The UK government admits that small firms are neglected and left behind while the larger companies getting advantage over small businesses in the e-commerce world (Simpson; Docherty, 2004) Thus it’s very important to study the problems and barriers encountered in adopting a new economy cycle by the sector which represents the majority of the countries businesses. Sadowski et al (2002) notes that even after the widespread use of internet technologies in the corporate world, the amount of Internet use varies to a great extent in the small-scale sector. The adoption of any new technology in this sector is influenced by the several variables as stated by Martens et al (2001). These factors may include the characteristic of the firm, its competitiveness, the influence it has on third parties in the decision process, the management strategy and the characteristic of the new technology itself. All these factors lead company to strategic advantage if they used as they should be. It is important that the company sustains strategic advantage from e-commerce. Competitive business environment makes this matter more important (Hiding, 1999).As long as the company provides well designed web-site that suits with business and its requirements, then strategic advantage can be sustained. Thomas H. Davenport (1993), in his book, ‘Process Innovation –Reengineering work through information technology talks about, how revolutionary approach to information technology and its integration in our business processes can change the scenario. This can dramatically change the way business is conducted in small and medium enterprises also improve the performance keeping in view the competitive environment. New technologies and process innovation brings a new commitment and strategic evolution to these enterprises. Resources like information technology and e-commerce are largely untapped by the SME’s but once that scenario changes, there will be a lot of improvisations and growth avenues. Mandel (2001) says that every technological innovation and discovery finally has it downturn. When these new opportunities like e-commerce come into play, all businesses want ashore of this market. In their rush to get more profits, the investments are so heavy and lacking direction that invariably it leads to a loss since the economy infrastructure cannot support it. This has been proven with the dotcom burst and doom. According to some authors, these SME’s can actually use the innovation of e-commerce to march forward and become integral contributors to the economies. Due to their sizes they lack the initiative and financial power to go all out and compete in different markets, e-commerce could be the solution to some of the marketing gaps, which hold them back from becoming more successful. Importance of SME’s to countries’ economies Baraka (2001) reports that growing evidence indicates that Small Medium Enterprises play an important role in promoting the national economic development of any country. They create a lot of new jobs and produce much of the creativity and innovation that fuels economic progress. Ninety present of the total number of companies in most countries is comprised of small medium enterprises, which provide on average 70% of job opportunities (OECD, 1997). 26% of OECD exports and35% of Asias export are directly produced by small medium firms as suggested by Tendon (2002). The existing literature from research in different studies points out that Small medium enterprises (SME) world-wide have found that Internet use has become a critically important aspect of their business. Porter(2001) supports this view and suggests that companies of all sizes should have a strategy of reacting to competitors and increased adoption of the Internet technology, which will lead to increase in competition within markets. He further points out that e-commerce reduces the difference among competitors offerings and frequently migrate competition to price rather than products features or brand perceptions. He also suggests that smaller businesses could improve their business competitiveness with either other small businesses or larger companies by adopting e-commerce. Porter (2001) is backed up by an earlier study (Jacobs and Rowland 2000). They suggest that smaller businesses have, in particular, been encouraged to adopt e-commerce as a means of improving their competitiveness, either with other small medium enterprises or with larger companies, where they have been promised that e-commerce can level the playing. According to Daniel and Wilson (2002), small and medium-sized enterprises are now increasingly making use of e-commerce. Daniel further suggests that â€Å"responding to competitive pressure was the main reason leading to companies to adopt e-commerce. Information sharing and communication between employees within the firm were found to bethe e-commerce activities where firms are realizing the greatest benefits. Hence, though the future of e-commerce is still unpredictable, it is important that developing countries, their governments and businesses should prepare for these new developments. Benefits of e-commerce to SME’s A growing number of organisations have implemented e-commerce in the hope of improving decision making, lowering costs and improving customer satisfaction levels. A major benefit of e-commerce is cost reduction as Tagliavini et al (2001) pointed out a correct adoption of-commerce could lead to a reduction of transaction costs and coordination costs. Also, Davies and Garcia (1999) argue that benefits for SME’s are faster communication, effective dissemination and collection of information and closer relationships throughout the supply chain. Meanwhile, Liu and Arnett (2000) suggested theatre-commerce can help business organisations cut costs, interact directly with customers, run more smoothly and in a timelier manner, and even better, it can help an organization outperform its competition. Further driving factors of e-commerce for SME’s are also identified by Auger and Gallagher (1997) as follows: access to an Affluent Customer Base, lower Information Dissemination Costs, lower Transaction Costs, broader Market Reach, increased Service, additional Channels for Customer Feedback and Consumer and Market Research. Reducing costs, better communication with customers, access to larger customer base, and extended market are the major benefits of using-commerce agreed by a number of authors. At the same time, the more detailed benefits of e-commerce to SME’s are summarized as follows: †¢ Innovative products, better services and exploring new market opportunities; †¢ Shift in value added and content components of what is made and sold; †¢ Changes to economies of scale and the traditional barriers and advantages of large enterprises; †¢ Untying work functions from specific locations and time constraints; †¢ Flattening and disaggregating of organisational structures; †¢ Scope for customization at low cost; and †¢ Commercialization of in-house content and know-how. However, a study conducted by Poon (1999) found that the benefits of Internet commerce could be classified into long-term and short-term benefits, direct and indirect benefits. He suggested that the short-term benefits should be achieved within a few months, while the long-term benefits may take longer and unable to be predicted. The use of e-commerce can benefit SME’s in terms of reducing costs and access to larger customer base in the short term, and business transformation in the future. The use of e-commerce will also have a great deal of effect on the SME’s business activities as Tagliavini et al. (2001)indicated that E-Commerce has an important influence on SME’s; range of activity, providing increased competition on a global scale and allowing them to access wider markets. From the above literature it could be rightly said that E-Commerce adoption is an essential business strategy for SME’s to obtain competitive advantage. Opportunities and Threats faced by SME’s There are major opportunities for new entrepreneurs and small- to medium-sized businesses to flourish in the maturing of e-commerce(Drew, 2003). The use of e-commerce has provided a variety of benefits for SME’s as well as a number of potential opportunities. â€Å"The Internet’s usually presented as an opportunity for smaller firms because it helps reduce transaction costs and level the playing field (Evans and Wurster, 1997). The opportunities for SME’s include expanding scope of marketing, wider and richer communication, reaching new market and reducing cost of operations and partnering with suppliers (Drew, 2003). According to a report conducted by Prevost (1998), there are variety of opportunities added to SME’s, including efficiency and productivity for business process, the development of new market opportunity (B2C andB2B) as well as access to global market. Also, the e-commerce give SME’s opportunity to exploit competitive and know how benefits as suggested by Tagliavini et al. (2001). Nevertheless, how to use e-commerce as an opportunity to SME’s will depend on the industry and firm factor implied by Drew (2003). These influenced factors include: The smaller firm’s technical and Internet knowledge; The rate at which the market is growing; The pace of innovation and change in the industry; The technical and Internet strengths of the larger competitors; The sources of competitive advantage for the smaller business; The strategic intent of the larger competitors; and The structure of the industry in which the firm competes. Generally, the market, industry structure, and macro-environment will be the major influenced factors that decide e-commerce as an opportunity or threat for SME’s. Therefore, although it is not doubt that e-commerce has provided a huge opportunity for SME’s in the range of business activities, the external and internal factors must be considered strategically while adopting e-commerce. However, Tagliaviniet al (2001) argued, the real opportunity of E-Commerce adoption force’s is still unclear(p.211). Global Trading The significant opportunity for SME’s is to extend existing market to international market addressed by a number of authors (OECD, 1998;Webb and Sawyer, 1998; Walczuch et al., 2000 and Giessen et al., 2001).Giessen (2001) remarks â€Å"the twin phenomena of globalization and-commerce pose new challenges and provide competitive opportunities for large and small firms alike†. It is an imperative opportunity force’s to access the global market, as the one of the important feature of e-commerce is global reach as stated by Loudon (2001). Therefore, ME’s are expecting the opportunity to extend existing market into globalization by using e-commerce. Undoubtedly, Internet has provided chance for SME’s to diminish the entry barrier and costs into global trading market as electronic commerce offers companies the possibility to sell internationally, effectively removing constraints of time and location and substantially enhancing their competitiveness, and it is the most imperative opportunity for SME’s to increase productivity andthe capability to entry markets and discover business partners globally(OECD, 1998). Indeed, the reach of global market is an exciting opportunity for SME’s to grow in terms of the size of company and competitive advantage. However, Jutland et al. (2002) proclaims that â€Å"globalization pressures arising from e-commerce operations often mean that SME’s have to acquire international trade knowledge. Publishing company’s website in the Internet is simple but trading in the global market is not so simple task for any of the SME’s. As Teethe and Burn (2001) points out that the challenge for SME’s are complicated byte general lack of clearly defined frameworks for analysis of the entire processes of strategy building, implementation and management with aspect to the emergent global information economy. However-commerce truly provides the great opportunity for SME’s to increase competence with lager firms in variety of business opportunities as well as an opportunity to extend trading geography. The various opportunities offered by e-commerce are the significant riving factors that encourage a firm to adopt e-commerce as its business operation. Threats Although the use of e-commerce has provided a huge opportunity force’s in range of business activities, e-commerce might become a threat for SME’s while trying to explore a variety of opportunity by using-commerce. As Drew (2003) indicates there are a number of threats of-commerce for SME’s. These threats include increasing competition from larger firms as the new medium allows larger firms to mimic the traditional strengths of SME’s in serving niche markets, developing customer intimacy E-commerce in Small Medium Enterprises (SMEs) E-commerce in Small Medium Enterprises (SMEs) Analysis of innovation of e-commerce in small and medium-sized enterprises In the last decade large organisations have realised the increasing impact of new and cutting edge technology. Clark (1989) emphasized on the importance of technology to gain competitive advantage but at the same time he warned that building and maintaining such advantage will always be a challenge. Information technology in the form of internet has allowed organisations and their management to benefit from better quality information and better decision making. White (1997) adds that the internet is extremely effective in attracting computer literate people. Especially Internet has made a prolific influence on the business world. The internet has become an area where consumers are able to find what they need (Amor, 2002). This is clearly evident by the growth of internet in the last few years as shown in figure 1. Being involved with the new technologies brought many opportunities and easiness to reach products to consumers anywhere, anytime in the world (McKenna,2002). The new technological innovations have allowed organisations to conduct business in a completely new way by using online electronic transaction mechanisms and the concept of E-Commerce evolved(Gunasegaram Love, 1999; Westland and Clark, 1999). Today in most of the business and commerce sector IT has taken the form of E-Commerce. Figure 1 Growth of internet E-commerce is a major innovation, which has benefited industries across the globe even the Small and Medium Industries. The SME’s in Itself amount to a large part of the economy, at the moment there are12000 SME’s using EDI, electronic data interchange to further their businesses. Although the SME’s are contributors to the national economy of any country, the whole framework used to build them lacks transparency. There are problems around the financial resources available to keep them going; there is not enough legislative and administrative support from the government. On the business front these enterprises lack the right kind of management vigour, style, knowledge, and experience in handling more developed innovative technologies, which are inundating the markets. This is something they need to be aware of in order to survive the competitive environment. The SME’sdon’t have a single development system, which can safeguard theirinterests. They need an integrated approach, which encompasses threelevels, strategic, institutional, and enterprise. The government andthe public/private sector need to offer support for the fulfilment ofthis long-term strategy, which will make SME’s into profit centres’-commerce brings in a host of advantages as well as disadvantages tome’s and this project is an attempt to learn more and develop deeper understanding into the effect of technical innovations in e-commerce on Small and medium sized enterprises [Kyiv, 1997]. This study attempts to add to the existing literature by looking at hawse’s are approaching to incorporate e-commerce into their business strategy or how they are trying to improve their existing approach. This study will also evaluate consumer experiences of online shopping and how e-commerce has impacted on their expectations and goes on to suggest how online stores may need to improve if they are to meet these new expectations. 2. Aims and Objectives Aims The main aim of this project is to explore how the SME’s are important to the national economies and how the use of e-commerce help them gain a better position in terms of growth and profitability. There search context is based on SME’s in England to get an even background to this research question. As one knows technology and innovation always have repercussions, this project would also explore how theses ME’s deal with the disadvantages and convert them into viable benefits. This project will also find out to what extent do small firms use-commerce in their business processes and what are the barriers to the adoption of e-commerce? Customers as well as organization’s perspective towards e-commerce will be found out. Alongside the study will also try to find out how much electronic transaction have influenced the small-scale industry? Additionally this dissertation will also provide with accurate, up-to-date, research-based information about possible future trends in e-commerce. And lastly, this research will provide some suggestions and recommendations to be considered for the improvement of-commerce for small firms to develop ideas for further research in this context. This study on SME’s under different situations and circumstances would help present an overall portrayal and even help understand the issues under a magnifying glass when faced in certain sectors like manufacturing. To summarize some of the questions that will be addressed through this research are as follows: †¢ What is the status of SME’s in today’s global business environment? †¢ What is the contribution of the SME’s in the national and global economies? †¢ How will innovations like the Internet in e-commerce help the businesses in SME’s grow and become more profitable ventures? †¢ What are the problems/mistakes in the E-business strategy adopted in general by small firms in U.K? †¢ What are the problems faced by customers and organisations while dealing on internet? †¢ What are the factors that influence the development of e-commerce? †¢ Does e-commerce open up new markets for small scale industries in the United Kingdom? Objectives 1. Critically evaluate the relevant literature on small firms and the importance/usage of the internet. 2. Understand small firms’ problems and barriers to the use of e-commerce through articles, newspapers, interviews and surveys. 3. Gain specific knowledge of internet usage for small firms in business through interviews, publications and company information. 4. Provide recommendations to improve the usage of internet as a competitive tool. 5. The advent of the e-commerce, its advantages and disadvantages. 3. Literature Review E-Commerce E-commerce may be defined as â€Å"The sharing of business information, maintaining business relationships, and conducting business transactions by means of Internet-based technology† (Riggins Rhee, 1998, p. 90). Alternately it may also be defined as â€Å"Anything that enhances your relationships with an existing customer and increases the revenue you get from the customer.† (Sullivan, 1998, p.24). The Internet and Electronic Commerce have made the world market smaller place to trade in. The Internet has opened up many possibilities of organising and running an online business. It has created a universal platform for buying and selling of goods which has resulted in faster transaction times and reduced transaction costs. Colin Turner (2000), in his book on the information of e-economy, talks about the e-commerce business accomplishment and strategies. E-commerce has its benefits and shortcomings, along with this belief; the companies are also battling with the pressures of information technology revolution coming to an end. â€Å"Despite all the hype surrounding electronic commerce, and the recent failure of many of that com companies, it does present real opportunities to small entrepreneurs in many countries.† (Fatal and Janet, 2004) Classification of E-commerce According to the applications or the nature of transaction of E-commerce, it can be categorized as follows: Turban et al (2000) divided E-commerce into three categories in terms of its applications: a) Electronic markets: It refers to buying and selling goods and services at an electronic marketplace, where the business centre is not a physical building but rather a network-based location. The market handles all the necessary transaction, including response to information request, purchase acknowledgement, shipping notice, purchase/service delivery, payment acknowledgement, and the transfer of money between banks and so on. In electronic market, the principal participants transaction handlers, buyers, brokers, and sellers, are not only at different locations but seldom even know one another. The means of interconnection varies among parties and can change from event to event, even between the same parties. b) Inter-organisational systems: They are facilitating inter and intra-organization flow of information, communication and collaboration. An IOS (inter-organisational information systems) involves information flow among two or more organisations. Its major objective is efficient information and transaction processing. All relationships are predetermined and there is no negotiation, just execution. A typical IOS includes a company and its suppliers and/or customers. Through it, buyers and sellers arrange routine business transactions and information is exchanged over communications networks using prearranged formats. Its main types aired (Electronic data interchange), extranets, electronic funds transfer, electronic forms, integrated messaging, shared databases and supply chain management. c) Customer service: It is a series of activities designed to enhance the level of customer satisfaction, helping customers to resolve problems they encountered in any phase of the purchasing process. E-commerce plays a dual role in customer service. First, it provides customer service to a process that is done completely offline. Second, it provides help to online transactions. Types of customer service include answering customer inquiries, providing search and comparison capabilities, providing technical information to customers, allowing customers to track order status, and allowing customers to place an online order and so on. Kalakos Whinstone (1997) contended that there are three distinct general classes of electronic commerce applications: a) Inter-organizational Electronic Commerce: Like Turban et al above, Kalakos Whinstone consider that-commerce can be applied in following inter-organizational business: Supplier management: Electronic applications help companies reduce the number of suppliers and facilitate business partnerships by reducing purchase order (PO) processing costs and cycle times, and by increasing the number of Pops processed with fewer people. Inventory management: It shortens the order-ship-bill cycle and time of transmitting information. Businesses can also track their documents to ensure that they were received, thereby improving auditing capabilities. This also helps reduce inventory levels, improve inventory turns and eliminate out-of-stock occurrences. Distribution management: Electronic application facilitate the transmission of shipping documents such as bills of lading, pur chase orders, advanced ship notices, and manifest claims, and enable better resource management by ensuring that the documents themselves contain more accurate data. Channel management: Electronic application quickly disseminates information about changing operational conditions to trading partners. By electronically linking production-related information with international distributor and reseller networks, companies can eliminate thousands of labour hours and ensure accurate information sharing. Payment management: Linking companies with suppliers and distributors enables payment to be sent and received electronically. Electronic payment reduces clerical error, increases the speed at which companies compute invoices, and lowers transaction fees and costs. b) Intra-organizational commerce The purpose of intra-organizational applications is to help a company maintain the relationships that are critical to delivering superior customer value. Its applications are as follows: Workgroup communications: It enables managers to communicate with employees using electronic mail, videoconferencing, and bulletin board, hence increase the dissemination of information, resulting in better-informed employees. Electronic publishing: It enables companies to organize, publish and disseminate human resources manuals, product specifications and meeting minutes using tools such as the World Wide Web. Meanwhile, it reduces costs for printing and distributing documentation, faster delivery of information and reduction of outdate information. Sales force productivity: These applications improve the flow of information between the production and sales forces, and between the firms and customers. The goal is to allow firms to collect market intelligence quickly and to analyse if more thoroughly. c) Consumer-to-Business Electronic Commerce Social interaction: Consumers can communicate with each other through e-mail, videoconferencing, and news group etc. Personal finance management: El ectronic applications enable consumers to manage investments and personal finances using online banking tools. Purchasing products and information: Consumers can find online information about existing and new products/services. Turban et al (2000) further goes on to describe E-Commerce based on the types of transactions and are more popularly known as: B2B (Business-to-Business): Most of E-commerce today is of this type. It includes the IOS transactions and electronic market transactions between organisations. B2C (Business-to-Consumer): These are retailing transactions with individual shoppers. C2C (Consumer-to-Consumer): In this category, consumers sell directly to consumers. C2B (Consumer-to-Business): In this category, consumers sell directly to organisations. Challenges to E-Commerce Although the Internet offers great deals of advantages to electronic commerce and businesses, it also provides a number of challenges. Some of these challenges as mentioned by Turban et al (2000) are discussed below: 1. Unsuccessful Business Models Not all companies that implement electronic commerce make benefits. Technologies changes so rapidly that keeping pace with change ultimately becomes too expensive or results in a failure. 2. Channel Conflicts Sometimes a company uses more than one distribution channel (Online as well as traditional channels) to sell its products and services. This can cause conflict between the dealers as it becomes important in such case to maintain a balance between the different channels. For e.g.it might be possible that a particular company tries to sell its product online at a lesser cost with some discount and maintains the original cost while selling it offline. This disparity can cause its dealers to create a problem. 3. Legal Issues Internet Law s are confusing and mostly non-existent. Also the Internet’s global and is used by individuals from different countries and thus it becomes difficult to decide which law to apply if a conflict arises. 4. Security Privacy This is the most important issue concerned with online transactions and businesses. Important information and valuable data like credit/debit card details, personal information, business plans and other company data can be easily leaked and tracked by hackers. Security risk in electronic payments has been one of the major reasons in making online businesses not to grow rapidly over the Internet. Small and Medium Enterprise (SME) Different countries define small medium enterprises in different ways. Teethe and Burn (2001) define small medium enterprises (SME) as â€Å"firms with less than 500 employees. This is further broken down into micro companies, those with less than 5 employees; small companies, those with 5 to 20 employees and medium companies, those with between20 and 500 employees. On the other hand, the UK Department of Trade and Industry (DTI, 1999) define SME’s as firms with 250 employees or fewer. The European Commission (2003) defines SME’s as follows: microenterprises are enterprises with a maximum number of 10 employees, maximum turnover of 2 million euros and a maximum balance sheet of total of 2 million euros. While small enterprises are enterprises with maximum number of 50 employees, a maximum turnover of 10 million euros and a maximum balance sheet of a total of 10 million euros. Finally medium enterprises are enterprises with a maximum number of 250employees, a maximum turnover of 50 million euros and a maximum balance sheet of a total of 43 million euros. Figure 2 SME Thresholds (European Commission, 2003) Buncombe (1999) points out that a number of studies have attempted to collect information on the make-up of Botswanas SME sector, by gaining access to official statistics and by conducting field surveys in connection with various research projects. According to the report, he defines enterprises according to the number of employees, annual turnover, and level of formality. There is no real universally standard definition for Small firms. In a study carried by the ILO, more than 50definitions were identified in 75 different countries, with considerable ambiguity in the terminology used. For the purpose of this study the author will go with the definition of Small firms which defines Small firms as firms with 49 or fewer employees. From the foregoing definition of small medium enterprises (SME’s) by different researchers, it can be seen that the number of employees and turnover are the determinant factors in the definition of SME, but, the criteria is different from country to country. SME’s and E-Commerce Internet became a main way for effective marketing in business. It is one of the most effective media all over the world and this makes it compulsory channel to use for market entries. Specifically, small firms have major problems with strong companies and existing small firms about market entries in the market. They have to prove their identity in the market as an enterprise despite all these rivalry and difficulties such as web design, domain name, site security responsibilities to customers, etc. They have to let customers know that they are in the market and internet is an efficient way to do so. Furthermore, cost advantages which come with e-commerce are reasonable for market entry. Small firms have a lot of to do as they are new tithe market or they need to grow in the market. They try to cut costs and increase investments in their business. Internet provides great opportunity to small firms for their activities in the market. Even as they serve a local or regional market rather than a national or an international market, it might be difficult to enter market or to reach customers. E-commerce appears as the most efficient way to gain successor small firms in existing fierce rivalry. The small firms generally provide the majority of the jobs and are significant contributor towards the national economy (Baldwin, 2001).Small and medium scale enterprises are considered to be the core out’s economy. According to Smith et al (2000) 99% of UK business firms can be categorized as small businesses and they employ up to 58% out’s total workforce. Hence small firms are extremely important in UK’s economy and the government expends considerable resources to support this sector. The UK government admits that small firms are neglected and left behind while the larger companies getting advantage over small businesses in the e-commerce world (Simpson; Docherty, 2004) Thus it’s very important to study the problems and barriers encountered in adopting a new economy cycle by the sector which represents the majority of the countries businesses. Sadowski et al (2002) notes that even after the widespread use of internet technologies in the corporate world, the amount of Internet use varies to a great extent in the small-scale sector. The adoption of any new technology in this sector is influenced by the several variables as stated by Martens et al (2001). These factors may include the characteristic of the firm, its competitiveness, the influence it has on third parties in the decision process, the management strategy and the characteristic of the new technology itself. All these factors lead company to strategic advantage if they used as they should be. It is important that the company sustains strategic advantage from e-commerce. Competitive business environment makes this matter more important (Hiding, 1999).As long as the company provides well designed web-site that suits with business and its requirements, then strategic advantage can be sustained. Thomas H. Davenport (1993), in his book, ‘Process Innovation –Reengineering work through information technology talks about, how revolutionary approach to information technology and its integration in our business processes can change the scenario. This can dramatically change the way business is conducted in small and medium enterprises also improve the performance keeping in view the competitive environment. New technologies and process innovation brings a new commitment and strategic evolution to these enterprises. Resources like information technology and e-commerce are largely untapped by the SME’s but once that scenario changes, there will be a lot of improvisations and growth avenues. Mandel (2001) says that every technological innovation and discovery finally has it downturn. When these new opportunities like e-commerce come into play, all businesses want ashore of this market. In their rush to get more profits, the investments are so heavy and lacking direction that invariably it leads to a loss since the economy infrastructure cannot support it. This has been proven with the dotcom burst and doom. According to some authors, these SME’s can actually use the innovation of e-commerce to march forward and become integral contributors to the economies. Due to their sizes they lack the initiative and financial power to go all out and compete in different markets, e-commerce could be the solution to some of the marketing gaps, which hold them back from becoming more successful. Importance of SME’s to countries’ economies Baraka (2001) reports that growing evidence indicates that Small Medium Enterprises play an important role in promoting the national economic development of any country. They create a lot of new jobs and produce much of the creativity and innovation that fuels economic progress. Ninety present of the total number of companies in most countries is comprised of small medium enterprises, which provide on average 70% of job opportunities (OECD, 1997). 26% of OECD exports and35% of Asias export are directly produced by small medium firms as suggested by Tendon (2002). The existing literature from research in different studies points out that Small medium enterprises (SME) world-wide have found that Internet use has become a critically important aspect of their business. Porter(2001) supports this view and suggests that companies of all sizes should have a strategy of reacting to competitors and increased adoption of the Internet technology, which will lead to increase in competition within markets. He further points out that e-commerce reduces the difference among competitors offerings and frequently migrate competition to price rather than products features or brand perceptions. He also suggests that smaller businesses could improve their business competitiveness with either other small businesses or larger companies by adopting e-commerce. Porter (2001) is backed up by an earlier study (Jacobs and Rowland 2000). They suggest that smaller businesses have, in particular, been encouraged to adopt e-commerce as a means of improving their competitiveness, either with other small medium enterprises or with larger companies, where they have been promised that e-commerce can level the playing. According to Daniel and Wilson (2002), small and medium-sized enterprises are now increasingly making use of e-commerce. Daniel further suggests that â€Å"responding to competitive pressure was the main reason leading to companies to adopt e-commerce. Information sharing and communication between employees within the firm were found to bethe e-commerce activities where firms are realizing the greatest benefits. Hence, though the future of e-commerce is still unpredictable, it is important that developing countries, their governments and businesses should prepare for these new developments. Benefits of e-commerce to SME’s A growing number of organisations have implemented e-commerce in the hope of improving decision making, lowering costs and improving customer satisfaction levels. A major benefit of e-commerce is cost reduction as Tagliavini et al (2001) pointed out a correct adoption of-commerce could lead to a reduction of transaction costs and coordination costs. Also, Davies and Garcia (1999) argue that benefits for SME’s are faster communication, effective dissemination and collection of information and closer relationships throughout the supply chain. Meanwhile, Liu and Arnett (2000) suggested theatre-commerce can help business organisations cut costs, interact directly with customers, run more smoothly and in a timelier manner, and even better, it can help an organization outperform its competition. Further driving factors of e-commerce for SME’s are also identified by Auger and Gallagher (1997) as follows: access to an Affluent Customer Base, lower Information Dissemination Costs, lower Transaction Costs, broader Market Reach, increased Service, additional Channels for Customer Feedback and Consumer and Market Research. Reducing costs, better communication with customers, access to larger customer base, and extended market are the major benefits of using-commerce agreed by a number of authors. At the same time, the more detailed benefits of e-commerce to SME’s are summarized as follows: †¢ Innovative products, better services and exploring new market opportunities; †¢ Shift in value added and content components of what is made and sold; †¢ Changes to economies of scale and the traditional barriers and advantages of large enterprises; †¢ Untying work functions from specific locations and time constraints; †¢ Flattening and disaggregating of organisational structures; †¢ Scope for customization at low cost; and †¢ Commercialization of in-house content and know-how. However, a study conducted by Poon (1999) found that the benefits of Internet commerce could be classified into long-term and short-term benefits, direct and indirect benefits. He suggested that the short-term benefits should be achieved within a few months, while the long-term benefits may take longer and unable to be predicted. The use of e-commerce can benefit SME’s in terms of reducing costs and access to larger customer base in the short term, and business transformation in the future. The use of e-commerce will also have a great deal of effect on the SME’s business activities as Tagliavini et al. (2001)indicated that E-Commerce has an important influence on SME’s; range of activity, providing increased competition on a global scale and allowing them to access wider markets. From the above literature it could be rightly said that E-Commerce adoption is an essential business strategy for SME’s to obtain competitive advantage. Opportunities and Threats faced by SME’s There are major opportunities for new entrepreneurs and small- to medium-sized businesses to flourish in the maturing of e-commerce(Drew, 2003). The use of e-commerce has provided a variety of benefits for SME’s as well as a number of potential opportunities. â€Å"The Internet’s usually presented as an opportunity for smaller firms because it helps reduce transaction costs and level the playing field (Evans and Wurster, 1997). The opportunities for SME’s include expanding scope of marketing, wider and richer communication, reaching new market and reducing cost of operations and partnering with suppliers (Drew, 2003). According to a report conducted by Prevost (1998), there are variety of opportunities added to SME’s, including efficiency and productivity for business process, the development of new market opportunity (B2C andB2B) as well as access to global market. Also, the e-commerce give SME’s opportunity to exploit competitive and know how benefits as suggested by Tagliavini et al. (2001). Nevertheless, how to use e-commerce as an opportunity to SME’s will depend on the industry and firm factor implied by Drew (2003). These influenced factors include: The smaller firm’s technical and Internet knowledge; The rate at which the market is growing; The pace of innovation and change in the industry; The technical and Internet strengths of the larger competitors; The sources of competitive advantage for the smaller business; The strategic intent of the larger competitors; and The structure of the industry in which the firm competes. Generally, the market, industry structure, and macro-environment will be the major influenced factors that decide e-commerce as an opportunity or threat for SME’s. Therefore, although it is not doubt that e-commerce has provided a huge opportunity for SME’s in the range of business activities, the external and internal factors must be considered strategically while adopting e-commerce. However, Tagliaviniet al (2001) argued, the real opportunity of E-Commerce adoption force’s is still unclear(p.211). Global Trading The significant opportunity for SME’s is to extend existing market to international market addressed by a number of authors (OECD, 1998;Webb and Sawyer, 1998; Walczuch et al., 2000 and Giessen et al., 2001).Giessen (2001) remarks â€Å"the twin phenomena of globalization and-commerce pose new challenges and provide competitive opportunities for large and small firms alike†. It is an imperative opportunity force’s to access the global market, as the one of the important feature of e-commerce is global reach as stated by Loudon (2001). Therefore, ME’s are expecting the opportunity to extend existing market into globalization by using e-commerce. Undoubtedly, Internet has provided chance for SME’s to diminish the entry barrier and costs into global trading market as electronic commerce offers companies the possibility to sell internationally, effectively removing constraints of time and location and substantially enhancing their competitiveness, and it is the most imperative opportunity for SME’s to increase productivity andthe capability to entry markets and discover business partners globally(OECD, 1998). Indeed, the reach of global market is an exciting opportunity for SME’s to grow in terms of the size of company and competitive advantage. However, Jutland et al. (2002) proclaims that â€Å"globalization pressures arising from e-commerce operations often mean that SME’s have to acquire international trade knowledge. Publishing company’s website in the Internet is simple but trading in the global market is not so simple task for any of the SME’s. As Teethe and Burn (2001) points out that the challenge for SME’s are complicated byte general lack of clearly defined frameworks for analysis of the entire processes of strategy building, implementation and management with aspect to the emergent global information economy. However-commerce truly provides the great opportunity for SME’s to increase competence with lager firms in variety of business opportunities as well as an opportunity to extend trading geography. The various opportunities offered by e-commerce are the significant riving factors that encourage a firm to adopt e-commerce as its business operation. Threats Although the use of e-commerce has provided a huge opportunity force’s in range of business activities, e-commerce might become a threat for SME’s while trying to explore a variety of opportunity by using-commerce. As Drew (2003) indicates there are a number of threats of-commerce for SME’s. These threats include increasing competition from larger firms as the new medium allows larger firms to mimic the traditional strengths of SME’s in serving niche markets, developing customer intimacy