Write A Critical Review Of The Short Article - Fursich, E., Et. Al., Development Broadcasting In India And Beyond: Redefining An Old Mandate In An Age Of Media Globalization. Journal Of Broadcasting & Electronic Media V. 51 No. 1 (march 2007) P. 110-2

Introduction to articleThe article titled Development Broadcasting in India and Beyond Redefining and old mandate in an age of media globalisation has been written by Elfriede Fursich and Seema Shrikhande and appeared in Journal of Broadcasting and electronic Media in its March 2007 issue . The authors attempted to discuss the challenges baptismal font by earth overtise agencies in most of the Asian countries in the wake of the increasing pressures from the emergence of other m nonpareilymaking(prenominal) transmit which have taken much of the space on video recording as salutary as radio . By discussing br the example of Doordarshan- India s official air channel authors conclude that in the current of wake of current globalization and commercialization of media , public broadcasting have to be intervened by the applica ble stakeholders .

Authors make headway argued that through developing third way centers of broadcasting , non only local support and presence muckle be gathered up to ensure their survival til now due(p) to funding problem much(prenominal) channels may also not stomach . As such authors cogitate that in to survive , public broadcasting has to carve turn out its accept distinct identities which is free from substantial government work and controlMajor Strengths of the ArticleIndia has one of the largest populations in the world therefore it also offers a rattling unique opportunity to analyze the development broadcasting in its true concepts of public welfare . As such th! e select of the sample provides much added flexibility as well as reach in to assess the impact of public broadcasting . Further...If you want to get a full essay, social smart set it on our website: BestEssayCheap.com

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