Claire VIAGGI London 2012 Olympic Games Asian MBA Question 2 Williamson has to accomplish 4 objectives for its strategy: 1. 2. Maximize the tax incomes 3. Maximize the attendance 4. involve the seats with the just large number 5.
Make the tickets inexpensive for the average Londoner To create his pricing strategy, Williamson has to slope the following tradeoffs: 1) discordant aspects of the drive and bulk expectations: * varied haves call down distinguishable audience * spunky local solicit for ordina ry ath allowic competition in host country (ex: sailing, rowing, indoor itinerary cycling) * High International appeal for famous pleasures (ex: swimming and gymnastics) * Different sports advert a different interest for the audience ( abundant quadruplet versus Modern Pentathlon) * Event stages appeal a lot of throng who wish to see where the gold medals are awarded * Particular police squad or athletes also create a mellow demand 2) Issue regarding the perceptions of worth differences: * No disrespect will be accepted by a too high monetary value difference among different sports (in particularly between the heroic four and some less prevalent sports) * It is not possible to translate price discount for local community if the same report isnt made for all the EU citizens Williamson can opinion all those stakes with some sports such as the Big Four or the stage events, because the demand is high and slew are ready to pa y a high price. lets assume the following ! assumptions: Assumption 1 Williamson frame in high prices for the major events in order to maximize the revenue Problem: * each prices has to be harmonize so he would have to increase the ticket price for the sports less popular not to sop up feel any partnership disrespected among the 6 valid sport represented * As those sport are already facing anaesthetise to fill up venues, an increase of price will reject people to barter for tickets * The objective of maximizing the attendance...If you want to bond a overflowing essay, order it on our website: BestEssayCheap.com
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