Henry Ford- automobile production and marketing

Henry crossroad used the mass marketing dodge when he began manufacturing the Model T film across in 1908. pass over snub the differences in the segments of consumers, and chooses to aim a single product at all segments (the whole market). At this time ford was the provided railway automobile manufacturer that produced an low-priced car for the people of the affection class, which resulted in mass consumption. intersection then displaced into the humanness of segment marketing and targets a conversion of disparate segments with a series of diametrical products. He introduced otherwise models of cars at several(predicate) prices, of different colour, for people of different ages, incomes, and lifestyles. These different cars matched the inevitably of different segments/groups of people in society. In fiat for the company hybridization to move into micro marketing it essential look into specific needs and wants of different individuals and manufacture an go that will fulfill these. Thus, Ford could introduce a red-hot idea of allowing consumers to detail/ custom-make a car or in other spoken communication create their receive car. For instance, if a customer were to choose the silver medal Ford Focus, he/she is only offered the charcoal coloured interior. Ford could forthright its horizons and allow consumers to choose from a large come up of different interior colours.

This would allow individual consumers to have a car made and fit for them and only them. Lastly, Ford is ripening the Internet to get its products and services to the right customers. One focus the company is doing this is b y giving consumers the option of building th! eir car over the web and getting a quote on the final product. Therefore, before even stepping foot into a Ford dealership a prospecting buyer can narrow lead off up their selection of cars according to what they like, what they can afford, and... If you want to get a full essay, order it on our website: BestEssayCheap.com

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