Business report Essay Example | Topics and Well Written Essays - 1000 words

Business report - Essay Example Suppose opportunities are available to the organization and within your control then they can be classified as strengths. If potential threats are identified as soon as possible then they can be proactively dealt with since being informed is a kin to being forearmed. The current Rocked product line evoked interest among potential buyers in our survey and in the focus group although the current price is rather exaggerated. The major disadvantage that comes with this is that it discourages customers from going for the rocked product. The focus group also gave us insight into changes that might make the product more attractive to potential buyers. The most prioritized concern that needs to be addressed is the high cost. For recommendation, the product should be completely redesigned and should focus on only selling bracelets until the company expands its product line. The redesign serves to resolve issues found in primary research, while still maintaining the titanium performance aspect that has defined the target from conception. The product is currently jewelry that falls into the high-end jewelry market though we believe after hearing from the focus group that if the product is supposed to have some connection to physical activity it should not have the appearance of a high-end product. The bracelet should simply be a band of .5 millimeter knitting cord with a stone pendent that is held by 2 titanium hands. This new product design would address many of the problems of the current product and most importantly, it should be much cheaper to produce hence less production costs. A single strand of nylon, a cheap colored stone, and the two titanium hands will have much lower material costs along with lower labor costs. Besides, it will also create a lighter product that can be worn at all times. Lighter weight eliminates a degree of worry for those clients who are looking for jewelry that can be