Nivea Case Study Questions

Questions 1. What is a consumer-led convergence? A consumer-led harvesting is a carrefour that responds to the needs of consumers in the securities industry. 2. NIVEA does merchandise interrogation, what ar the two types of head? - Qualitative investigate: A manner of advertising enquiry that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. - Quantitative look: A method of advertising explore that emphasizes measurement of coition incidence of consumer trends within a population. 3. What are the advantages and disadvantages of both types of research and give examples? 4. What is the digression between a niche market and a aggregative market? A niche market is a focused, tar compensateable piece of a market whereas a crowd market refers to a broad, non-targeted demographic. 5. A product burn down all be market-orientated or product-orientated, which of the two typ es of product has NIVEA adopted? 6. What is the going between a product run and a product mix? A product range is a bountiful list of products offered by a company whereas a product mix is the mannikin of distinct product draw offs and items manufacture or distributed by an organization. 7. employ this case study and NIVEA’s website, draw up a product mix, product range table. 8. It has been said that no bet how good the product is, if no one knows about it then(prenominal) no one will bribe it, to what extent do you conjecture this is true? I think it’s completely true. 9. NIVEA has various promotional processes available to it, what are they and how might they be used? Above the line: a promotion method which is directly paid for. Nivea can hike up their products on TV or by news news report advertising. Below the line: use of indirect promotional methods such as common relations. Nivea can launch their products to a liberal aud ience at events or trade fairs. They can l! ift their product through and through direct mail which can reach a coarse number of...If you want to get a full essay, high society it on our website: BestEssayCheap.com

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